My band (tom&co) has had an album available on CD Baby since it came out in 2003.
A few months ago a guy in Texas was perusing CD Baby, and came across our page. He contacted me about putting our album on HIS e-commerce site, Peaces.com, which I was happy to allow.
A few weeks later an Australian DJ from PBS-FM's The Gospel Show emailed Peaces.com asking the artists to send down some copies - which I did.
2 weeks ago someone from Australia order a copy of our CD because they heard Emmanuel on aradio station in Melbourne.
None of this would have been possible without the Web and a whole host of other technologies.
ooooooh, I made 9 cents because of my ASCAP affiliation. Woohoo!